DRIP Mobile App
A simple and fun way to share fitness content such as photos, videos, and music playlists with your friends and family. Discover workouts, athletic wear inspiration, and recipes to try. Find and join fitness communities that you’re interested in.
PROBLEM:
Most market fitness apps are designed for tracking runs, workouts, and weight loss. There is currently no social media network for solely sharing fitness content with friends and family or connecting with like-minded fitness peers.
COMPETITOR ANALYSIS:
| Competitor | Summary | Pros & Cons |
|---|---|---|
| MyFitnessPal | Free online calorie counter and diet plan. Lose weight by tracking your caloric intake quickly and easily. Find nutrition facts for over 2000000 foods. | Pros: Free, Food logging diary and nutrient macros, Community Cons: Time consuming to use, Calorie counting can be detrimental to mental health, Inaccurate data |
| Strava | Designed by athletes, for athletes, Strava's mobile app and website connect millions of runners and cyclists through the sports they love. | Pros: Accountability, Workout tracking, Local fitness community Cons: Costs money, Focused on runners and cyclists only, Super competitive |
| Fitbit | Fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep. | Pros: Free, Belonging to a like-minded community, Reminder to commit to goals Cons: Need to own a fitbit tracker and wear it on your wrist, Tracker is expensive, Can become obsessed with counting steps |
| Nike Run Club | Make every run count with the Nike Run Club app. Track runs, challenge friends and get motivated to keep going. | Pros: Tracks your running routes, Plays encouraging quotes from athletes, Several pre-designed workouts and runs for varying fitness levels Cons: Focused on runners only, Social feature is purely competitive, Leaderboard is a form of social pressure |
| Endomondo | Get the most out of your runs, walks, rides, and other workouts with our top-rated fitness tracking and personal training app. Track your workouts using GPS, analyze your stats, reach your fitness goals, and be part of our global community of millions of fitness enthusiasts and athletes. | Pros: Free, Motivation from and to other users, Hear on the run audio cues Cons: Jumbled screens, Bad usability for some features, No export data feature |
USER PERSONAS:
BRAINSTORMING:
I started with hand sketches to get my ideas down on paper and think through some of the initial logic. These are meant to be quick and messy. In the captions below, I reveal my thought process and some elements I considered.
1 - Login: fairly straightforward; intended for returning users & new users
2 - Home: Instagram inspired feed. Lots of changes to bottom icons. Search and profile icons were deemed unnecessary, post icon switched from camera to to drip icon, and discussion thread icon added.
3 - Profile: Profile is similar to a vision board. Inspiration from Tumblr and Pinterest. Main icons were selected for navigation pane (home, message, post, and discussion thread).
4 - Messages: fairly straightforward; navigation pane deemed unnecessary. Back arrow and compose new message icons used solely.
5 - Post: fairly straightforward. No navigation pane; just back & next. Option given to choose a photo, video, or music from your library to post.
6 - Discussion Thread: Discussion thread was combined with Search and renamed Discover. Users can search for people, topics, etc. Inspired by Quora and Reddit. Content is separated by topic. Suggested content and previously saved content is shown. Standard navigation pane.
7 - Search: Deemed unnecessary. Absorbed into Discover page.
WIREFRAMES:
INTERACTIVE PROTOTYPE: (LOW FIDELITY)
INTERACTIVE PROTOTYPE: (HIGH FIDELITY)
Additional details coming soon.